Case Studies
64% more revenue. 20% bigger deals. Ten competitors left behind.
CASE STUDY // 01
Integral is a New York-based employee experience firm competing against ten direct competitors who all used the same language, the same colours, and the same promises. A cold prospect visiting any of their websites couldn't tell them apart. We ran an in-depth competitor analysis across all ten, mapped every overlapping phrase and claim, and found the white space none of them had claimed. From there, we built a defensible market position, restructured their services into twelve productised packages across three practice pillars, and rewrote every piece of client-facing copy.
The result: Integral went from indistinguishable to the only employee experience firm positioned specifically for billion-dollar corporations undergoing significant change. A position grounded in research that competitors would need to dismantle their own brand to replicate.
“Storm at Soba didn’t just help us craft positioning statements for a client’s Adobe MAX booth - they helped us grow a pair and say something that actually mattered.”
Eric Moore, Owner, Brand Autopsy
1.5 million people reached in six weeks. Their best campaign ever.
CASE STUDY // 02
Soufflet Malt is the world's largest maltster (41 sites, 20 countries, 3.7 million tonnes of malt per year). They needed to launch a new line of malt-based ingredients for hot chocolate, coffee, and gin at Drinktec 2025, the biggest trade fair in the global beverage industry, held once every four years. One shot. We positioned the new products, coordinated messaging across internal teams in multiple regions and two external agencies, ran a Tone of Voice workshop for marketing managers operating in English as a second language, and built a LinkedIn campaign targeting four distinct buyer segments.
The numbers: 1.5 million unique users reached, nearly 2 million impressions, 3,484 clicks to landing pages, and 548 new LinkedIn followers. It was the best-performing digital advertising campaign in the company's history. The positioning, the messaging, and the targeting all worked because they were built on the same foundation: understanding the market before saying a word to it.
“Soba: Private Label supported us in launching our innovations to the market, leading up to a major beverage industry event.
They produced bold and highly differentiating messaging for our campaign, which stood out and scored exceptionally with our audience!”
Olga Frantseva, Group Brand Communications Leader, Soufflet Malt
Six companies. Four sectors. Eighteen months. All from scratch.
CASE STUDY // 03
Bamboo Orchard is a UK venture studio that builds early-stage companies from the ground up. We were their positioning partner across the entire portfolio. That meant positioning a £1,250 home fitness product for a narrow segment of experienced-but-casual lifters, building the complete value proposition for a dating app where your friends choose your dates (including identifying Philadelphia as the launch market), running competitor analysis for a sustainable fintech trying to pull users away from established digital wallets, and repositioning a professional network for Black professionals that was losing both money and members.
Every company arrived with a different market, different buyers, and zero existing positioning. The work had to be fast; venture timelines don't wait for months of research. We proved that the same positioning process that works in depth for a single firm also works at speed, across any sector, when the fundamentals are right.
Soba has brought strong category expertise to Bamboo Orchard and given us a range of solutions to marketing challenges, with copy and creative thinking that has helped us win a number of high-value clients."
Adib Bamieh, CEO, Bamboo Orchard
Same booth. Different words. $300K pipeline.
CASE STUDY // 04
Hyper Brew is a one-person company that builds custom Adobe plugins for creative teams. At Adobe MAX 2025 (11,000 attendees, 150+ exhibitors including AMD, Dell, and HP), they had a booth and a problem: the old messaging ("Custom plugins for Adobe Creative Cloud") was invisible. We researched previous Adobe MAX events, identified where every exhibitor clustered, and developed a booth message designed to cut through a conference hall full of corporate noise: "We automate the boring shit. You do the creative shit."
Booth visits jumped 47% year over year (479 to 705). Same booth, same person, same product. The only thing that changed was the words. The messaging generated a $300K pipeline including meetings with Disney, Pokémon, and Sony, and has since become Hyper Brew's permanent go-to-market position across all channels. Ten words on a trade show booth. That's what positioning does when the research is right and the client is brave enough to swing.