Seriously good research and market positioning

For multi-million pound professional services firms.

Nothing converts like certainty, and our research shows there's two reasons your prospects don't feel certain about you.

Either: Your biggest competitors own a clear position in the market; meanwhile, yours is so blurry buyers can't distinguish between you and everyone else.This makes you reliant on low prices in order to compete, and when you win new business it's because you seem to offer 'better value for money'.


Or: You used to own the market's narrative, but before you knew it, your competitors caught up and now you don't know how to get ahead again.

The good news: they can both fixed.

The bad news: our research shows that buyers find 95% of brands completely forgettable and unremarkable, leaving only 5% to dominate the market. You're currently locked out of that 5%, so you're at risk of becoming a commodity, and the market punishes commodities with low pricing, high acquisition costs, longer sales cycles, and higher customer churn.

When firms can't articulate what actually makes them different, they default to what everyone else says (you've seen this across websites, advertising, and boardrooms). And when your positioning is unclear, your market gets confused and they're forced to shop on price.

But don’t worry, you’ll soon be more memorable than a bowl of ramen in down town Osaka.

Are you a sadist, or do you like when the competition beats you?

Here’s what you can do about it*

*Appropriately expensive.

The problems you're facing are the problems that our our research-led, market positioning services, were developed to solve. Prices start at 1.4% of your current annual revenue (minimum spend: £14,000.)

You've got the skill to impress your clients, but your growth has been unstructured before stalling completely. It’s time to get moving with research that uncovers what makes your customers tick.

Made for companies with £1 million £2.5 million in revenue.

LEARN MORE

You're scaling fast and you know that guesswork won't take you any further. Get the research, expertise, and insights needed to dominate your category.

Made for companies with £2.6 million to £5 million in revenue.

CLICK ME

You need to defend your market share or enter new territory, and the competition is coming for you. Get the entire toolkit needed to ensure success and crush the competition..

Made for companies with £5 million to £10 million+ in revenue.

LEARN MORE

Our research uncovers what your market actually thinks about you versus your competitors: the gaps in perception, the blind spots, and the things you're doing that nobody notices. Then we build your market position around what actually makes you better than everyone else - without the buzzwords everyone else uses.*

*

Ramen Rascal

Ramen Rascal helps professional service firms gain and hold market share.

This dog’s happy-go-lucky face hides a killer instinct for crushing the competition.

Ramen Rascal’s arch-enemy, Chairman Claw, is the deep- pocketed company chairman that’s dominating the market.

This cat’s claws are shredding through your market share, but you don’t have to take it.

Chairman Claw

Why Soba?

In the 1870s, John E. Powers changed advertising forever when he used honesty and simplicity to sell everything from sewing machines to rotten mackintoshes. 

Almost one hundred years later the world got its first look at Hemingway’s rules for writing, where he said to always be positive (something is affordable, not inexpensive, for example) and to create emotion. 

And then, in 2007, Drayton Bird published Common Sense Direct and Digital Marketing - the landmark book that taught hundreds of marketers their craft. 

Soba is the latest in a long history of experts bringing simplicity, directness, and honesty to how language is used to convey emotion, and to influence people to buy. 

We do not over promise, and we do not over complicate.

If you need us, you know it already.

Storm Mackay (they/them)- Managing Director

Taking you from Zero to Hero

Standard Innovation

Make progress.

Integral

There’s no such thing as data, only knowledge and ignorance.

Inversity

Integral brings leaders and employees together to navigate epic changes.

Affordable jewellery.

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Work doesn’t have to be a four letter word.

Jewellery you don’t have to live without.

Invent tomorrow, today. 

Gemporia

Client Before and Afters

Standard Innovation

Make progress.

There’s no such thing as data, only knowledge and ignorance.

Integral

Integral brings leaders and employees together to navigate epic changes.

Work doesn’t have to be a four letter word.

Gemporia

Affordable jewellery.

Jewellery you don’t have to live without.

Inversity

Invent tomorrow, today. 

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Experiences these people will never forget

  • "Storm and the team at Soba worked quickly with enthusiastic intellectual energy to evaluate the landscape of our competition, ascertain our secret sauce, and render it in approaches that differentiate our agency. My co-founder and I had fun engaging with the various creative concepts and the result -- rendered in product descriptions, brand positioning, and fresh website and social copy - will make a meaningful difference for our business."

    Ethan McCarty
    CEO and Co-Founder
    Integral

  • "Soba helped me evolve my approach, cut the fluff in my messaging, and got me thinking about my thinking. They really took the time to understand the difference between my business needs and my business wants, and worked with me to craft a no-BS approach to both."


    Kevinjohn Gallagher
    Owner
    PTPM.studio

  • "From the first informal call to the delivery of some very sharp, focussed (but also witty and enjoyable) copy for 3 product specific landing pages, I rated the experience of working with Soba very highly indeed. "


    Shane o’Doherty
    Founder
    GRAFT

  • "Working with Storm and the team with their no-BS approach was a breath of fresh air. They rewrote our entire website to clarify our whole proposition, and helped us show why 21st century businesses need RevOps (and why they should use us to do it)."


    Jamie Shuck
    Founder & CEO
    fluidity

  • "Soba has brought strong category expertise to Bamboo Orchard and given us a range of solutions to marketing challenges, with copy and creative thinking that has helped us win a number of high-value clients."


    Adib Bamieh
    Managing Director
    Bamboo Orchard

  • "Soba advised on the type of copy that would sell and worked with our people to create collateral that was creative, engaging, and distinct for each audience."


    George Oliver
    Director
    1284

  • "Working with Storm and Dan on the copy for my website has really helped elevate the redesign process and I'm definitely a lot more confident with my brand. Really enjoyable collaboration, thanks guys."

    Rory Buckley
    Founder
    Smoogles Design

This. Is. It.

Are you ready to beat the competition or will you keep being beaten by them?

If you’re ready to dish out the beatings, fill in the form. If you’re not, well, there’s no shame in being a bottom - is there?