Soba: Maki
Solve your agency’s positioning, niching, differentiation, and more -
all for one low price.
Everything you need to know to sharpen your position and land those elusive new accounts.
New business is hard, and it’s even harder when your agency makes the same promises and claims as all the others.
Soba: Maki gives you what you need to sharpen your niche, positioning, differentiation, distinctiveness, and advertising so you can land those elusive big accounts - it's annoyingly useful and cheap to boot.
What you get from Soba: Maki
Your Soba: Maki report will tell you exactly what’s working, what’s not working, and give you a clear action plan for how to fix it across your agency’s copy and positioning.
You’ll find out:
How you stack up against your competitors
How your prospects view your agency - and whether it aligns with the way you see it
How effective your web and advertising copy is
Whether or not your positioning is stopping you from making sales
And your action plan for each section will give you the expert guidance you need to improve your agency’s score in the areas where it’s lacking.
We’ll give you a total score that clearly shows you what’s working for you - and what can be improved.
Order your Soba: Maki
Soba: Maki gives you an honest examination of your agency from the outside.
All you need to do is provide the name of your agency, the names of three of your competitors, and a link to your most recent ads (this can be a WeTransfer, Google Drive link or anything else).
Your Soba: Maki report will clearly tell you if your…
Niche
Positioning
Differentiation
Verbal and tonal distinctiveness
… are holding you back, and give you an action plan to solve your biggest issues, for a very low, one-off price.
No obligations. No long-term commitments. Just the information you need and the answers to your problems delivered as a report.
While we’re working on your report, we’ll ask you, and each of your senior leadership team, to work through the same sets of questions that we’ll be answering.
When we deliver your Soba: Maki, we’ll compare our external report with your internal ones to find out how aligned with your prospects you really are.
Soba: Maki Mini
Fix your positioning challenges with a focused report.
Get an insight into how your dream clients
think about your agency.
Soba: Maki Mini is a stripped back version of its big sister, focusing only on your positioning.
It gives you fresh eyes on your positioning - in the form of two senior B2B and B2C marketers with over 20 years of experience - to show you what your clients really see when they’re considering your agency.
It assesses and provides recommendations on your agency’s narrative, tells you how easy it is to understand what you do and the benefits of working with you, and how clearly defined it is on your website.
What you get from Soba: Maki Mini
Scored out of 20, your Soba: Maki Mini will tell you exactly what’s working, what’s not working, and gives you clear guidance on how to fix it.
You’ll find out:
If your agency is narrative is clear and compelling
How well-defined your service offering is
Whether your prospects understand why they should work with you
You'll get a clear, no-bullshit report that breaks down your proposition and how appealing it is for your target prospects.
Order your Soba: Maki Mini
Soba: Maki Mini is 100% done for you, and delivered to you without endless Zoom meetings or any work on your end.
The fresh perspective we bring to your agency narrative is designed to be completely independent and without influence - so we won’t talk to you until it’s done.
This means you get a true reflection of your agency’s website without bias and input from anyone but two senior marketers who used to be your ideal client.
Your Soba: Maki Mini will be ready within five days from your order.
Find out…
If your agency is narrative is clear and compelling
How clearly defined your service offering is
Whether your prospects understand why they should work with you
Find out now whether your proposition is stopping you from winning new business - all for one low fee.
Got questions?
We’ve got answers. Get in touch with us via the form over there.