Kill your jargon to be killer at sales

The words on your website are stopping people from buying from you, because your prospects can’t tell you apart from anyone else.

of professional services companies tell you to ‘trust’ them

of them claim to be ‘experts’ in what they do

claim they’ll create ‘growth’ in your business

say they’re
‘solutions’
orientated

Here’s what we’ll do

Part one

You’ll be prepped
This is about purchasing psychology - which words will make your prospects buy? Which will put them off you? How often do you talk about yourself?
Your leadership team will go through a self-assessment that picks at who you work with, why you’re losing deals, and why you use the words that you do.
Part two

You’ll be boiled
We’ll take a knife to every piece of jargon and half baked cliche, taking your ‘innovative solutions’ and ‘ground-breaking services’ and ‘cutting-edge thinking’ and turning them into reasons people should buy from you (it’s the kintsugi of market positioning).
You will go through four super intense workshops that peel back your strategic decisions about who you sell to, why you sell to them, and whether it’s working like it should.
No matter the price tag, people buy emotionally and justify rationally - so we’ll show you exactly how to put your thumbs on those emotional pressure points.
Part three

You’ll be served
We’ll take care of making sure the copy on your website says ‘look no further’ - not ‘please work with us, sir’.
Instead of competing with everyone else, you’ll stand alone as the only viable option. No more time spent fighting over the same patch of dirt and a lot more time spent sunning yourself on your mega yacht.

Competitor analyses, so you can avoid the boring cliches that everyone else uses and rip open the gaps they leave in their positioning.
Client interviews, so we can find out why they love you and weaponise that to win even more clients.
A defined niche, so you’re speaking the right language to the right people, always.
A tone of voice that sells people on what you do and why they should buy it from you.
Services that are so nicely packaged they’ll be easier to buy than a plate of sushi in downtown Tokyo.

Messaging you can use across your entire business - from your website to ad campaigns to sales brochures.
The confidence to be bold (which will lead to being richer than God).
Website copy that will convince prospects that you are the best choice for them - above and beyond everyone else.
A positioning bible, so you know exactly what to say, where to say it, and how. Think of it as your brand guidelines, but for words.
Three productised services your sales people can actually sell (and that people actually want to buy).