Hyper Brew
How bold positioning turned a one-person booth at Adobe MAX into a $300K pipeline including Disney, Pokémon, and Sony.
1
Person operation
+47%
More booth visits than 2024.
$300k
Pipeline generated (based on meetings booked)
Hyper Brew is a one-person operation that builds custom plugins for Adobe Creative Cloud. Founded and run by a single developer, the company creates bespoke automation tools for creative teams at organisations including Adobe, Logitech, and major sports leagues — eliminating the repetitive manual work that eats up hours of production time.
The client
The product is technical: custom-built plugins for After Effects, Premiere Pro, Photoshop, Illustrator, and other creative applications. Hyper Brew’s clients are video production and design teams doing high-volume repetitive work (batch rendering, template updates, multi-format exports, data-driven graphics etc) who need the grunt work automated so their creative people can focus on the work that actually matters.
Hyper Brew is also an Adobe Video Partner, with early access to new APIs and a direct relationship with Adobe’s product team. The company built Bolt CEP, an open-source development framework used by Google, Battle Axe, and Adobe itself. This is not a small player pretending to be big. It is a genuine specialist with serious technical credibility, operating at a scale of one.
The challenge
Adobe MAX is the world’s largest creativity conference. In October 2025, approximately 11,000 creative professionals descended on the Los Angeles Convention Center for three days of keynotes, sessions, and a trade show floor packed with more than 150 exhibitors. The exhibitor list included AMD, Dell, HP, Logitech, and Omnicom.
Hyper Brew had a small booth surrounded by corporate exhibitors with large teams, elaborate displays, and established brand recognition. The challenge wasn't just to be visible, but to be memorable enough to start conversations with the decision-makers at the exact companies Hyper Brew wanted to work with.
The existing messaging was functional but forgettable: “Custom plugins for Adobe Creative Cloud.” Accurate, but invisible. On a trade show floor where every exhibitor is competing for the same attention, they may as well have not been there.
What we did
Phase 1: Understand the environment
Before developing any messaging, we needed to understand what Hyper Brew would be competing against. This was not a traditional competitor analysis, but an analysis of the event environment itself.
We researched previous Adobe MAX events to understand what exhibitors typically do: the language they use, the visual approaches they take, the claims they make, and how they present themselves on the trade show floor. We mapped the other exhibitors Hyper Brew would be alongside to understand the wall of corporate messaging that attendees would be walking through.
The pattern was predictable. Large exhibitors default to safe, corporate language. Innovation. Empowerment. Unlocking potential. Next-generation workflows. It is professional, polished, and completely interchangeable. An attendee walking the floor would see dozens of booths making essentially the same promise in essentially the same tone.
That was the white space. Not a gap in what was being said, but a gap in how things were being said.
Phase 2: Swing, batter batter, swing!
We developed booth messaging designed to do one thing: stop people in their tracks.
We automate the boring shit. You do the creative shit.
This was a deliberate choice where the language was calibrated to the audience. Adobe MAX attendees are creative professionals not corporate procurement teams. They respond to directness, personality, and honesty.
The messaging went on the physical booth signage and across all supporting collateral. It was designed to be impossible to ignore in a hall full of exhibitors saying the same safe things, and to immediately communicate what Hyper Brew does, who it is for, and why it exists — all in only two lines.
Phase 3: Backing it up
Bold messaging only works if there is substance behind it. The booth line got people’s attention, but the underlying positioning had to convert that attention into conversations.
We worked with Hyper Brew to ensure the broader messaging framework supported the headline. This meant articulating the specific value proposition — custom-built automation for creative teams doing high-volume repetitive work — in terms that creative professionals would immediately understand. Not “workflow optimisation” or “productivity solutions,” but concrete examples: your 500-graphic export that takes all night, done in one click. Your template updates that burn three hours a day, automated completely.
The messaging was designed so that the booth line opened the conversation, and the supporting material closed it. Attention first, credibility second, next step third.
The results
$300k
pipeline generated
Ten meetings at $30K average deal size, including Disney, Pokémon, and Sony — driven by messaging developed for the booth and carried into follow-up.
meetings booked
From a two-person booth, with no corporate marketing department. Just the right message in the right place.
+47%
booth visits year over year
479 booth visits at MAX 2024 with the old messaging. 705 at MAX 2025 with ours. Same booth. Different words.
adopted permanently
The Adobe MAX messaging became Hyper Brew’s go-to-market message, still running across all channels today.
10
→
The numbers tell the story. At Adobe MAX 2024, with the original “Custom plugins for Adobe Creative Cloud” messaging, Hyper Brew recorded 479 booth visits. At Adobe MAX 2025, with our messaging, that number jumped to 705 — a whopping 47% increase, from the same booth, run by the same person. The only thing that changed was the words.
The positioning we built became the foundation for Hyper Brew’s follow-up communications, contributing to ten meetings with an average deal size of $30,000 — a $300,000 pipeline generated from a single event, using a message we developed. Hyper Brew adopted it as the company’s primary go-to-market message, and a refined version of the booth line now leads the Hyper Brew website: “We automate the boring. You create the amazing.”
What we delivered
Event environment analysis across previous Adobe MAX exhibitors, mapping language patterns, visual approaches, and messaging gaps
Booth messaging and positioning designed to cut through a 150+ exhibitor trade show floor
Supporting collateral aligned to the booth messaging, converting attention into conversations
Go-to-market messaging framework that extended beyond the event into Hyper Brew’s permanent market position
Why it works
This case study is about precision. Hyper Brew did not need a brand overhaul, a new visual identity, or a six-month research programme. It needed eight words on a booth that would make the right people stop walking.
The research that got us there was the same research that underpins all of our positioning work: understanding the competitive environment, identifying where everyone else clusters, and placing the client somewhere different. The difference is that the competitive environment here was not a market — it was a physical conference hall. The competitors were not other plugin developers but every other exhibitor fighting for the same eyeballs.
What makes this engagement distinctive is the asymmetry. One person, one booth, no marketing team, no corporate budget — and the messaging generated a $300,000 pipeline that included meetings with Disney, Pokémon, and Sony, while increasing booth traffic by 47% year over year. That is what positioning does when it’s sharp enough. It does not matter how big you are. It matters how clearly you communicate what you do, who you do it for, and why anyone should care.
Sometimes the answer is a comprehensive positioning canvas with months of research behind it. Sometimes the answer is eight words on a trade show booth. The process that gets you there is the same.