Your messaging is killing your sales

Buzzwords are so deeply ingrained in business that more than 80% of professional services companies use them. 

The worst offenders are the ones you have all over your website: ‘innovative’, ‘solutions’, ‘driven’, ‘customer-centric’, ‘strategic’ and more than a dozen others that make you sound exactly the same as everyone else.* 

*

And if you’re saying exactly the same things as everyone else, why should anyone buy from you specifically? 

Maybe you really do think you’re the ‘best’, or that you’re ‘leading’, or at the ‘top’ of your field - but so do 50% of all professional services companies. 

But people should buy from you - and together we can make them. 

Not by rebranding your company, changing your logo, or reinventing your colour palette, but by knowing exactly what to say, how to say it, and by packaging your services up so they’re easier to buy than a bowl of ramen in downtown Osaka.

Products*

*So expensive you won’t have to think twice

Do it all yourself, have us do it for you, or team up with us to become so dominating your competitors give up and go home - it’s your choice. All you have to do is make it. 

A series of workshops that give you what you need to make your own changes.

A series of workshops, and we’ll work with you to implement the changes across your business.

A series of workshops, plus the implementation that comes with them, and every piece of content you need to take it to market.

Why Soba?

In the 1870s, John E. Powers changed advertising forever when he used honesty and simplicity to sell everything from sewing machines to rotten mackintoshes. 

Almost one hundred years later the world got its first look at Hemingway’s rules for writing, where he said to always be positive (something is affordable, not inexpensive, for example) and to create emotion. 

And then, in 2007, Drayton Bird published Common Sense Direct and Digital Marketing - the landmark book that taught hundreds of marketers their craft. 

Soba is the latest in a long history of experts bringing simplicity, directness, and honesty to how language is used to convey emotion, and to influence people to buy. 

We do not over promise, and we do not over complicate.

If you need us, you know it already.

Storm Mackay - Managing Director

Client Before and Afters

Standard Innovation

Make progress.

Integral

There’s no such thing as data, only knowledge and ignorance.

Inversity

Integral brings leaders and employees together to navigate epic changes.

Affordable jewellery.

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Work doesn’t have to be a four letter word.

Jewellery you don’t have to live without.

Invent tomorrow, today. 

Gemporia

Client Before and Afters

Standard Innovation

Make progress.

There’s no such thing as data, only knowledge and ignorance.

Integral

Integral brings leaders and employees together to navigate epic changes.

Work doesn’t have to be a four letter word.

Gemporia

Affordable jewellery.

Jewellery you don’t have to live without.

Inversity

Invent tomorrow, today. 

Inversity trains aspiring technologists and then connects them to exceptional employment in the tech industry.

Experiences these people will never forget

  • "Storm and the team at Soba worked quickly with enthusiastic intellectual energy to evaluate the landscape of our competition, ascertain our secret sauce, and render it in approaches that differentiate our agency. My co-founder and I had fun engaging with the various creative concepts and the result -- rendered in product descriptions, brand positioning, and fresh website and social copy - will make a meaningful difference for our business."

    Ethan McCarty
    CEO and Co-Founder
    Integral

  • "Soba helped me evolve my approach, cut the fluff in my messaging, and got me thinking about my thinking. They really took the time to understand the difference between my business needs and my business wants, and worked with me to craft a no-BS approach to both."


    Kevinjohn Gallagher
    Owner
    PTPM.studio

  • "From the first informal call to the delivery of some very sharp, focussed (but also witty and enjoyable) copy for 3 product specific landing pages, I rated the experience of working with Soba very highly indeed. "


    Shane o’Doherty
    Founder
    GRAFT

  • "Working with Storm and the team with their no-BS approach was a breath of fresh air. They rewrote our entire website to clarify our whole proposition, and helped us show why 21st century businesses need RevOps (and why they should use us to do it)."


    Jamie Shuck
    Founder & CEO
    fluidity

  • "Soba has brought strong category expertise to Bamboo Orchard and given us a range of solutions to marketing challenges, with copy and creative thinking that has helped us win a number of high-value clients."


    Adib Bamieh
    Managing Director
    Bamboo Orchard

  • "Soba advised on the type of copy that would sell and worked with our people to create collateral that was creative, engaging, and distinct for each audience."


    George Oliver
    Director
    1284

  • "Working with Storm and Dan on the copy for my website has really helped elevate the redesign process and I'm definitely a lot more confident with my brand. Really enjoyable collaboration, thanks guys."

    Rory Buckley
    Founder
    Smoogles Design

Get in touch

Fancy a hot bowl of ramen or sharing your secret yakisoba recipe?

Hell, you could even get in touch about some seriously good messaging for your business.

Just send through an email telling us what you need and we’ll set up a call to see how we can help.