B2B Echo Chamber Report
Report reveals UK professional services drowning in generic messaging.
Over a third (38%) of companies rely on the words ‘business’, ‘services’, or ‘legal’ in their website headlines.
New research from Soba: Private Label shows UK professional services firms are relying on cookie-cutter messaging, making it almost impossible for clients to tell them apart.
Soba’s B2B Echo Chamber Report analysed the website headlines of 1,007 professional services firms and found that over a third (38%) of companies rely on the words “business”, “legal” or “services” in their homepage headlines. These words are often combined into catch-alls like “business solutions” or “management services.”
The report also highlighted that more than half (55%) of professional services companies don’t address the reader in their top-line messaging.
So, who the heck are you?
Founded in 2023 by Storm Mackay, Soba: Private Label helps B2B brands break free from a sea of sameness. The agency combines human-first creativity with audacious positioning, crafting campaigns and messaging that are mischievous, memorable, and impossible to ignore.
Rejecting conventional agency rules, Soba never works with a client for more than 12 weeks, delivering bold strategy, clever storytelling, and distinctive brand personality.
Led by Storm - a non-binary, queer founder passionate about inclusion, gender identity, and mental health, the agency is built on originality, audacity, and impact.
Storm Mackay, Managing Director, Soba: Private Label
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If you’d like to interview Storm, you can contact Sarah Lawless at Flawless Comms using the button below (you know how buttons work, we didn’t need to explain it).
