Soba: Bento
Step 5: Getting you noticed
Here we bring together the work from the previous four steps to equip you with everything you need to run a 12 month advertising campaign, specifically targeted toward your niche.
Combining your brand story with the information gained from your positioning and differentiation sessions, we’ll write and design a suite of advertisements that can be used across all platforms to promote your agency to your ideal clients.
Workshop (60 mins)
Delivery
Five unique advertisements for any platform
Research shows that consumers don’t get bored of advertising, marketers do.
Five ads - available in any format that you want them in - will give you one year of advertising, the opportunity to optimise on the best performing ad, and allow you to wear in your new tone of voice and positioning with your niche.
At this stage, it’s important we hit your niche with the same messages as frequently as possible.
Advertising works best with repetition; so with five strong ads you can test, optimise, and play the long game without getting bogged down in ineffective variations.
A 12 month advertising strategy
We’ll create a 12 month advertising strategy that makes recommendations on how frequently ads should run, where they should run, and how long they should run for, to get the maximum wear-in with your niche.
Using this 12 month strategy will allow you to continuously adapt your budget and ad targeting in line with the best results.
The design files
Canva? InDesign? Take your pick. We understand that things change, and so ads need to change, too. Which is why we’ll send you over the design files in any format that you want so you can make the changes you need to your ads.