Pricing

Why our pricing is a percentage of your revenue.

You're not buying our time, because time is a vanity metric that punishes the client by constantly wracking up billable hours.

So no, you’re not buying time. You're buying value. And that’s charged at a percentage of your (current) annual revenue (starting at 1.4%).

Here is why we do it and how it puts us both on the same side of the table.

It puts a pound of our flesh in the game

When an agency charges a flat project fee, their goal is to finish the work as quickly as possible to protect their margin. When we charge a percentage of your revenue, our goal is to grow your revenue. If you scale, we scale. If you stall, we feel it too. It’s the closest thing to having a co-founder’s mindset without giving up equity.

Research scales with complexity

A £1M company and a £10M company have fundamentally different problems.

  • At £1M, we’re looking for "What’s working?" (Retroactive research).

  • At £10M, we’re answering "Where is the next £5M coming from?" (Prospective, high-stakes category research).

    As your revenue grows, the cost of being wrong increases exponentially. Our percentage-based model gives you the heavy-duty market research and data science that de-risks your size of the prize. And it doesn't cost you any extra.

You pay what you’re charged, and no more

We hate change orders as much as you do. Because our fee is tied to your scale, we don’t charge extra for "one more interview" or "an extra strategy session." If the data suggests we need to dig deeper to find the truth, we just do it. We are incentivised to find the answer that works, not the answer that fits into a pre-set bucket of hours.

Professionalising your expansion

By benchmarking our fee at 1.4% to 6.1%, we align with standard R&D and Marketing reinvestment ratios. It allows you to bake "Strategic Intelligence" into your P&L as a predictable cost of doing business, rather than a scary, one-off capital expenditure.

Still not convinced?

Then think about it like this…

"If you're doing £3M and we're charging 3.8%, that’s a £114,000 investment. It sounds like a lot until you realize that the cost of a failed category launch is usually 100% of the budget. We aren't an expense; we are the insurance policy that ensures your 96.2% works harder than it ever has before."

Got questions?

We’ve got answers. Get in touch with us via the form over there.