Soba: Maki

Quickly and easily show prospective clients why you're the best choice for them.

Everything you need to show prospective clients that you're an expert in solving their problems - before they think of your competitors.

Industry jargon may sound impressive, but more often than not it confuses the people who are paying your bills, and stops them from buying from you.

To make sure this doesn't happen, we'll strip out the jargon and the bits that “just sound good” and work with you to concisely and beautifully tell people what you do, how it solves their problems, and why it's the best solution for them.

This unique angle will make you easier to buy from, easier to understand, and more effective at talking about what you do, and who you do it for.

What you get from Soba: Maki

Soba: Maki is divided into three parts:

Part 1: You and your leadership team will independently complete a self-assessment that digs deep into how your business communicates.

Part 2: You’ll join us for a series of online workshops, where we’ll present our own analysis, and work with you to strip away the jargon, cliches, and marketing speak to develop a single clear message, and define the target market that it’s for.

Part 3: We will work closely with your team to implement your new messaging across your site and marketing collateral.

Order your Soba: Maki

Communicating what you do, and who it's for, has never been so easy.

You can attract the exact clients you want by speaking their language, showing how you solve their problems, and why they should trust you with solving them.

The work we’ll do as part of your Soba: Maki will mean you don’t have to think about re-branding or building a new website. The process is designed to find the root of the problem and fix it, without requiring a rip-and-replace of your current brand assets.

Soba: Maki will distill the benefits of what you do, the problems you solve, and who you solve them for, so your prospective customers can quickly and easily understand why you’re the best choice for them.

Your Soba: Maki includes:

Competitor analysis so you know what your competitors are saying, what you shouldn’t say, and what you should say.
Customer interviews so you can understand exactly why people buy from you and use that in your messaging.

A series of workshops that will:

Define a market niche and target customer
Understand and determine your tone of voice
Define what makes you different from your competitors
Define where you best sit in the market
Understand how to package your services into easy to buy products

From this, you’ll get:

A single, easy to understand, core message that speaks to your perfect customers and makes you easy to buy from.
A tone of voice that makes you distinct and memorable in the market
A new website headline
Refreshed copy across your whole website
A positioning bible which tells you how to use your new messaging and positioning, the language you can use, and how to make the most of it.
Three productised services to make it easier for people to buy from you.

Prices available on application.