Dominate the market.
Crush your competition.
Get rich. 

Entry Requirements

To be considered for a Soba: Bento you must have an excess of $1 million in revenue.

You’re not only going to invest money into this - but blood, sweat, and the guts to stand behind some challenging conversations. 

IT'S TIME TO MEET YOUR MAKER

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IT'S TIME TO MEET YOUR MAKER //

Soba: Bento re-shapes, re-thinks, and repositions you in your market, then kicks your business into warp speed with an aggressive advertising campaign. 

This process will make you uncomfortable. I will dig into the truth of what you do, who you do it for, why it helps them, and (most importantly) why they shouldn’t buy from anyone else.

It will scratch and tear at how your business communicates - the words you use, why you use them, why they’re not working, and what makes you special (and it’s not going to be that you’re ‘innovative’ or ‘the best’). 

This pain, and the results it brings, will make you unforgettable. 

What you get out of it

  1. Unforgettable market positioning, so you can dominate a section of the market and not have to think about what your competitors are doing

  2. Advertising that people will notice and tweet about (do they still do that?)

  3. Brand new marketing and sales collateral with the new messaging and positioning

  4. A positioning bible so you know what to say and how to say it, long after we’ve popped our clogs. 

The Four Step Process

  • Step 1

    Research and discovery

    Competitor research (up to 10) and comparison analysis 

    Customer interviews (up to 10) 

    Market positioning workshop (which sector of the market do you want to own and why?)

  • Step 2

    Building your niche

    ‘Building your niche’ workshop

    1 x strongly defined niche 

    1 x set of identified prospect challenges

    1 x solutions for prospects challenges

  • Step 3

    Tone of voice

    ‘Tone of voice’ workshop 

    Optimising your language for sales

    1 x hero service

    1 x messaging and framework for your USP 

    1 x tone of voice identification

  • Step 4

    Collateral

    Brand new website copy 

    Brand new marketing collateral 

    An advertising campaign (designed for digital, out of home, print, and radio)

…or keep wondering what ‘exceptional’ feels like

Prices start at 5.1% of your annual revenue.

Book your
Soba: Bento

To get started with Soba: Bento, fill out the form on the right and we’ll be in touch faster than it takes miso to boil.